Kill the Gun
Sadly gun crime is very prominent in the UK at the moment and not a week seems to pass without another heinous and senseless shooting occurring somewhere around the country.
The below (now well covered) 60" spot, from AMV BBDO / Therapy Films for Choice FM is a beautifully harrowing reminder about the issue of gun crime and the devastation that firearms can cause, created by a powerful juxtaposition between serenity and obliteration.
Impactful stuff.
Via Nicola, who worked on the project at iChameleon @ AMV
3 builds:
Glad to hear you like it. I work at iChameleon @ AMV so this project's been pretty close to me. It's getting a great response, but also sparking lots of debate online. Just check out some of the comments on metacafe and youtube...
http://www.metacafe.com/watch/777624/choice_fm_launch_hardhitting_guncrime_film/
http://www.youtube.com/watch?v=QqHSM4W3jeE
it's a great spot Nicola - lovely work. I've just seen you've covered it on your blog too - I'll whack a link up now
aw thanks for the link ;o)
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